When three become one: OpenBet’s elevated product offering supercharges Brazilian opportunity
With its trusted, reliable sports betting platform, content and services combined with Neccton’s pioneering player protection tools and a newly launched geolocation compliance tech, OpenBet is fully prepared to lead the charge in Brazil.
The provider is poised to deliver a powerful trio of technologies that promises a safe and engaging sports betting experience for Brazilian bettors. In this piece, Cathryn Lai, Chief Commercial Officer at OpenBet, Luke Saunders, Vice President – Commercial – Global Content and SaaS at OpenBet and Dr Michael Auer, Founder and Managing Director at Neccton, discuss how OpenBet’s localised solution will support operators vying for success in one of the world’s largest markets.
Delivering a localised product suite
OpenBet has a track record after 20 plus years of successfully working with the industry’s top operators and across the sports betting landscape worldwide. Now, the provider is preparing to enter Brazil, set to be the most significant opening of the year.
Crucially, the company arrives in Brazil with an expanded product suite that propels its overall offering to new heights. A new-look OpenBet is eager to take the lead in this market, with the recent launch if its proprietary geolocation software OpenBet Locator, built on the backbone of Amazon Web Services, the integration of IMG Arena announced earlier this year and the upgraded player protection capabilities through its Neccton acquisition.
“We are trusted year on year to handle high volumes and offer robust products,” said Lai. “With an award-winning sports betting engine, AI-powered player protection tools, player account management, and interactive content, we have everything needed to get an operator up and running in Brazil.”
OpenBet has been consulting with new operators in the market for more than 18 months, striving to understand the entry requirements and their specific needs fully. Its knowledgeable compliance team is in ongoing communication with legislators to ensure they have everything needed ready for launch.
“We are experts in new market entries and have done so with velocity for many years,” she continued. “Our products are already localised for the Brazilian market, with our industry-first UFC BetBuilder and Brazil Serie A props proving a huge hit worldwide.
“When the market opens, we anticipate these will prove a major differentiator for us in a packed-out landscape.”
Establishing trust among Brazilian bettors
As a newly regulated market, Brazil can benefit from the mistakes and successes of others before it. There are a number of examples of countries and US states that recently regulated online gambling, including sports betting. Brazilian operators can take learnings from these and apply them to their own needs.
Auer believes responsible gaming practices is a key business area where Brazilian operators can establish high standards based on learnings from other established regulated markets.
“A responsible gaming approach to gambling must take into account the local context and language to create a healthy gaming environment,” he said.
“It is essential to establish trust and show integrity in Brazil, a country shaken by recent match-fixing scandals. This is where player protection tools such as Neccton and OpenBet Locator come in.”
Neccton complements OpenBet’s modular product suite by monitoring players through its player protection tools. It empowers operators to accurately monitor players and reduce the risk of money laundering, fraud, and problematic playing behaviours. It offers a one-stop-shop solution with only one integration needed.
OpenBet Locator is a low latency solution that empowers operators worldwide, including those looking to grow in Brazil, to locate, track and promote to customers and ensure regulatory compliance. The technology offers highly-precise geofence management and location tracking, fraud prevention through location spoofing detection and player targeting for CRM and data analysis.
Together with its existing products and the addition of IMG ARENA, OpenBet Locator and Neccton technologies, OpenBet is aiming to raise the game to provide operators with an efficient way to secure a first-mover advantage in the country. This winning formula builds a solid foundation for a successful and sustainable Brazilian sports betting operation.
Elevating gaming with StreamBet
The addition of IMG ARENA’s StreamBet within the OpenBet umbrella offers new ways for the company’s customer base to increase turnover, while enabling fans to watch sports, engage with content, and place a bet in the same location. The technology allows operators to access data from a game, with the information overlaying the sport on screen.
“We want to put the content front and centre of the user experience,” commented Saunders. “StreamBet allows relevant contextualised markets to be surfaced without viewers having to leave the site.
“In Brazil, we have a breadth of 20,000 live stream football matches and an even higher level of data. For us, being able to combine the two in a viewing experience will increase user engagement and keep people on web pages for longer periods of time.”
In addition to watching the game on screen, viewers can also navigate through other streams without having to leave the page and search for other games. IMG ARENA enables them to quickly flick through matches live and place bets.
The key differentiator for OpenBet is that IMG ARENA also has technology that can sit on top of streams they do not own the exclusive rights for. This solves a key problem for operators who have previously had to purchase multiple streaming features from multiple providers.
“As a business, we are well positioned in terms of our streaming portfolio,” Sanders added. “It is built up of a broad spectrum of events, with key sports such as football and basketball holding particular appeal for Brazil. We also own UFC top to bottom which is a powerful proposition.”
Live streams are complemented by the company’s Event Centre solution, which adds a further dimension to the betting experience with comprehensive data on sporting events to help fans become even more informed. For instance, the UFC Event Centre offers pre-match statistical breakdowns of every fight, records, win rates, average take downs, knock downs and punches.
The power of OpenBet’s upgraded offering is illustrated in how IMG ARENA’s live streaming capabilities and Event Centre work in conjunction with existing products. Players can then choose to seamlessly transition to betting opportunities powered by its platform technology, as well as pre-match and in-play BetBuilder options through SportCast.
“This is the game-changer,” he concluded. “We can provide operators with the ultimate solution that truly captures the imagination of bettors.”